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Brand Audit. If you are not sure that your credit union has created a brand that fully illustrates your competitive difference in the marketplace, an audit may be the best starting point. From reviewing the past branding to the retail orientation of your branches, to the design of your website, the audit will uncover the building blocks you have and those changes that need to be made.
Name Change. Considering a name change for your organization? It is a very sensitive issue with members as well as creates a loss of brand awareness in the community. Having worked with many clients who have changed or modified their names for strategic reasons, our consultants are a good resource for a variety of name change aspects.
Branch Retail Assessment. For considering new locations or for updating current branch retail environments, LemmonTree can provide mapping, demographic studies and on-site reviews of locations to assist in decision-making. While many companies provide the actual building design, our consultants focus on how the branches should be retailed according to the branding and member activity in each location.
If you are considering a new location, our consultants provide the review of potential locations for the ease or issues in implementing a marketing strategy to pull in new members from the surrounding community. We can work with demographics or mapping from other vendors but also have mapping capabilities as well.
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“We have utilized the services of LemmonTree in connection with our membership expansion and name change. Specifically, they provided the communication plan, new logo, color scheme, press release, and in connection with the entire project, have taken over the writing and layout of our quarterly newsletter, including the first edition containing our new name and "look." In addition, they completed a staff survey in support of our brand image and positioning statement.
We were delighted with the professionalism and creativity of Nicolette Lemmon and her entire staff. They demonstrated an excellent balance between enthusiasm for the project, including the presentation of numerous ideas, while carefully listening to our needs and ideas, and incorporating them into each portion of the project as it unfolded.
Furthermore, we are extremely pleased with the final outcome in all respects. I would not hesitate to recommend LemmonTree to anyone undertaking a similar project
Robert Podzikowski, President/CEO, Peoples Trust Credit Union, (Formerly Detroit Federal Employees CU) |
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