LEMMONTREE MARKETING GROUP is the consulting firm of choice for credit union strategic marketing, mining member databases with MCIF, implementing innovative solutions and tracking results of promotions. With CU PowerTrackingSM, the LEMMONTREE consultants input your member data into our Marquis' MarketTrax MCIF software platform on a monthly or quarterly basis to prepare targeted mailing lists, develop promotions, and track the results.

We have been an MCIF outsource solution for clients since 1994. Our consultants are certified and extremely knowledgeable about the interrelationship of member behavior in MCIF data and how to implement solutions to build relationships that are more profitable!

MCIF Service Options There are two MCIF consulting service options with LEMMONTREE MARKETING GROUP discussed below. Look at the options below to see which one fits your credit union's needs.

Quarterly Review
Quarterly reports highlight movement from one quarter to the next, and using this up-to-date information, action plans are proposed for marketing or member education campaigns. The quarterly review also includes a study of New Household characteristics. Use your MCIF data for two targeted mailing lists every quarter by simply calling or emailing us. These mailing lists can be used for direct mail promotions, in-house, or for campaigns we are working on with you. You can also use this tool to answer questions or address your concerns about your accounts, members or households. Unused list-pull requests will not be rolled over into the next quarter.

Monthly Review
If timelier reporting is preferred, your database can be studied on a monthly basis. Monthly reports include an abbreviated report and an in-depth quarterly report. The action plans are best highlighted by these reviews.

Additional Services

Targeted Direct Mail Programs with MCIF Tracking
To target specific member groups, we have created programs like the ones below for a variety of credit unions over the years. Using results from MCIF analysis, we develop targeted mailing lists with customized direct mail solutions for your credit union.

To target specific member groups, we have created programs like the ones below for a variety of credit unions over the years. Using results from MCIF analysis, we develop targeted mailing lists with customized direct mail solutions for your credit union.

• New Member Two-Step Quarterly or 3-Step Letter Program
• Auto Loan Retention
• Top Most Profitable Retention
• Real Estate Loan Quarterly Reminder
• Inactive Account Letter & Action Mailer

Direct Mail Address List Pulls with Tracking Results
LemmonTree can provide address lists based on the entire Household relationship, the entire Member relationship or the individual account holder. We will tag these Households and then report the results in the quarterly MCIF reports.

We can also assist your marketing department with implementation, including design of letters and/or other direct mail pieces, coordination of printing, and overseeing the mailing of promotions tied to the marketing calendar. For more information on Project Design & Budgeting, Timeframe/Turnaround, Graphic Artwork, Shipping, PDFs/Proofs, Writing and Design Costs, Printer/Vendor Relationships and Client Quote, call us.