Successful Marketing Strategies, Targeting Credit Union Success

Since 1984 LemmonTree has provided marketing services for hundreds of credit unions nationwide. Now, we are sharing our skills, education, and experience and making our formulas, planning and marketing tools available to your marketing team.

The new Successful Marketing Strategies is a breakout manual that is also the course book for Credit Union Marketing University. You will receive insights on developing a marketing plan that supports your CU's goals, how to measure marketing return on investment (ROI), and much more!

PLUS! Included is the Virtual Marketing Professor CD - a tool providing you with planning, budgeting and ROI tracking worksheets that you can implement immediately to validate your marketing efforts to senior management.

Chapters Include:

Introduction
Chapter 1: The Strategic Planning Process
Chapter 2: The Impact of Strategic Planning on Marketing
Chapter 3: Design and Develop a Strategic Marketing Plan
Chapter 4: Trends Impacting Marketing Decisions
Chapter 5: Analyzing Competitiveness
Chapter 6: Uncovering Marketing Opportunities
Chapter 7: Creating Strategies to Support Your Goals
Chapter 8: Branding Applied to Credit Unions
Chapter 9: Emerging On-Line Issues & Opportunities
Chapter 10: Budgeting, Benchmarking & Tracking Costs
Chapter 11: Measuring Marketing Effectiveness
Chapter 12: Putting It All Together - The Bottom Line
Chapter 13: How To Market Ideas
Special Review Tool: The Marketing Audit
About the Author
References & Resources

Virtual Marketing Professor CD Includes:

Marketing Tools:
- Schedule of Marketing Activities Example
- Promotional Timeline
- Sample Competitive Worksheet
- Checking Competitive Worksheet
- Savings Competitive Worksheet
- Loan Competitive Worksheet
- Sample Marketing Plan: $35-$75 million Credit Union
- Sample Marketing Plan: $75-$200 million Credit Union
- Sample Marketing Plan: $200 million+ Credit Union

Tracking Tools:
- Budget Tracking Worksheet
- Marketing Cost Recovery Estimate Worksheet Sample
- Cost Recovery Estimate Worksheet
- Return on Investment Worksheet
- Return on Investment Worksheet Sample
- Deposit/Savings Promotion ROI Worksheet Sample
- Simple Return on Investment Worksheet
- Simple Return on Investment Worksheet Sample