Market Research and Membership Analysis (with MCIF)
When you want to know more about your membership to build marketing solutions that get results, you need quality analysis. Since 1990, LemmonTree has conducted market research including surveys, focus groups and assessments, and since 1994, Marketing Customer Information File (MCIF) software analysis as a credit union outsource.
Market Research
For market research, our professional staff will provide an analysis and report that offers recommendations aimed at improving the credit union. Our suggestions address the credit union image, member communication, service, employee communication, products or technology just to name a few areas you may be interested in studying.
- Member Surveys
- Focus Groups
- Employee Surveys
- Organizational Assessments
Membership Analysis (with MCIF)
Our CU PowerTracking offers credit union strategic marketing, mining member databases with MCIF, implementing innovative solutions and tracking results of promotions. Using our strategic partnership with Marquis Software Solutions, Inc. and their MarketTrax MCIF software platform, we input your member data on a monthly or quarterly basis to analyze, profile and track results.
Our staff is certified and extremely knowledgeable about the interrelationship of member behavior in MCIF data and how to implement solutions to build relationships that are more profitable!
- MCIF Services - no need to purchase the software, we provide monthly or quarterly processing and analysis
- Virtual In-House Solution - using VPN to process and analyze client's in-house MCIF and CallTrax software
- Targeted Direct Mail & E-Mail Programs with MCIF Tracking - from your data, we profile the members to determine targets for promotions, ongoing contact programs, and then track the results
- List Purchase, Direct Mail Address List Pulls and E-Mail List Pulls - with our outsource capabilities, we can assist in profiles and target lists as well as appending mailing lists from outside vendors to your database to track results
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