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CU Times

Nicolette Lemmon was interviewed for a Credit Union Times atricle at the end of November 2013.
Read what she and others think about, "5 Credit Union Marketing Trends for 2014".

Think Magazine

Nicolette was interviewed for Think Magazine's Winter 2013 issue.
Read her thoughts about, "The CULT-IVATED Brand".

Cross-sellin article

Nicolette Lemmon wrote the feature article in the Credit Union Assn of New York March 2012 issue. Read her article, "Effective Cross-Selling" for how to build revenue in challenging times.

credit union marketing

Nicolette Lemmon was featured in the Credit Union Journal's Special Bottom Line issue. Read her article, "Cutting Too Deep: Some Moves Don't Pay," for insights into your bottom line.
credit union marketing strategy

Nicolette Lemmon was featured as a guest blogger on the Credit Union Strategy blog. In the post, "The True Cost of Cutting Costs," Lemmon discusses the effects of credit union budget cuts and an action plan for cutting costs strategically.

cuna marketing and business development council

Is your credit union fully utilizing its MCIF capabilities? Nicolette Lemmon and Dennis Koepke are featured in, "Making the Most of MCIF Systems," a whitepaper developed by the CUNA Marketing and Business Development Council.
credit union marketing

How is your credit union positioning its mortgage products? See Nicolette Lemmon's interview in "Mortgage Marketing: Using the CU Advantage to Succeed" in the April 2010 issue of Credit Union Business.

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Credit Union marketing



What's happening in the land of credit union marketing? Check out Nicolette Lemmon's insights, captured in these aticles, on the State of Credit Union Marketing in the March 22, 2010 issue of Credit Union Journal.

State of CU Marketing
The New CU Media
The Old CU Media
What's Working in Marketing
What's Not Working

CU Journal

Check out Nicolette Lemmon's thoughts on member retention featured in the February 22, 2010 issue of Credit Union Journal.

Credit Unions Have Seen an Influx of Members. Now, Can They Retain Them

Before Focusing on Retention, Examine Cost Structure, Analysts Advise

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credit union times

Credit Union Sustainability, our video microsite featuring credit union executives talking about opportunities and challenges for 2010 was included in the February 2, 2010 issue of Credit Union Times. >>Read more

Credit Union Journal

Read Nicolette Lemmon's marketing insights for the second half of 2009 featured in the June 22, 2009 issue of Credit Union Journal (subscription based access).

Check out Nicolette Lemmon's and Denny Koepke's interview on the importance of utilizing MCIF data in the January 2009 issue of Credit Union Management. Read the article "You Have to Use It."

See Nicolette Lemmon's interview on Strategic Planning for 2009 in the August 11, 2008 issue of Credit Union Journal. Read the full article here (subscription based access).

Featured in the August 2008 issue of Credit Union Magazine, Nicolette Lemmon offered insight on member retention in the article "Slow the Churn."

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