Nicolette Lemmon, President/Founder

Nicolette founded LemmonTree Marketing Group, a full-service marketing agency, in 1984, providing virtual marketing outsource, MCIF analysis, CUPowerTracking and market research solutions to clients nationwide. In 2003, with a team of advisors, she created and heads the faculty of the Credit Union Marketing University, a weeklong academically-based program for which students earn Continuing Education Units (CEUs) from Arizona State University.

With over 25 years of experience in services marketing, sales, and advertising, she is a well-recognized speaker on financial-services marketing. She has served on the marketing faculty of the Management Development Institute for the National Association of Federal Credit Unions (NAFCU) since 1996. She also authored the book, Successful Product Development from Research to Results for the Credit Union Executive Society (CUES), served on the faculty of the CUES Executive Marketing Institute, and has sold hundreds of cross-selling training videos. Nicolette authored another book for the job-seekers market, Almost Famous: How to Market Yourself for Success. Her firm has also formed strategic alliances with several financial industry companies to provide marketing services including being a strategic partner with Marquis Software Solutions, Inc.

With a Masters Degree in Business Administration from Arizona State University (ASU), she has served on the faculty of the University of Phoenix. She has received distinction with these awards: 2007, 2006, 2005, Top 50 Woman-Owned Businesses-Arizona and Top 100 Small Businesses-Arizona by DiverstiyBusiness.com; 2002, Outstanding Alumni Service Award by the ASU Alumni Association; 1996 nominee for Entrepreneur of the Year Award in Arizona, sponsored by Inc. Magazine and Ernst and Young; 1995, Top 50 Women Business Owners in Arizona by Today's Arizona Woman Success Magazine; and 1992, the Arizona State University Young Alumni Achievement Award.

Dennis Koepke, Vice President

Dennis is responsible for LemmonTree's market research, strategic planning and MCIF database consulting services and is on the faculty of the Credit Union Marketing University. He consults with clients on MCIF analysis, focus groups, profitability studies and satisfaction surveys. Denny also conducts strategic planning for clients and provides organizational assessments and other management consulting and training services. He is also a certified Marquis Software consultant.

He has a Bachelors Degree from Arizona State University and a Masters in Management from Florida Institute of Technology. Denny joined LemmonTree in 1999 upon retiring as a Lieutenant Colonel from the U.S. Army.

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