LemmonTree Marketing Group
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LTE Team - Strategic Thinkers

Nicolette Lemmon, President/Founder
Follow her on Twitter: @nslemmon
Connect with her on LinkedIn

Nicolette founded LemmonTree Marketing Group, a full-service marketing agency, in 1984, providing virtual marketing outsource, MCIF analysis, CUPowerTracking and market research solutions to clients nationwide. In 2003, with a team of advisors, she created and heads the faculty of the Credit Union Marketing University, a weeklong academically-based program for which students earn Continuing Education Units (CEUs) from Arizona State University.

With over 30 years of experience in services marketing, sales, and advertising, she is a well-recognized speaker on financial-services marketing. She also served on the marketing faculty of the Management Development Institute for the National Association of Federal Credit Unions (NAFCU). She authored the book, Successful Product Development from Research to Results for the Credit Union Executive Society (CUES), served on the faculty of the CUES Executive Marketing Institute, and has sold hundreds of cross-selling training videos. Nicolette authored another book for the job-seekers market, Almost Famous: How to Market Yourself for Success. Her firm has also formed strategic alliances with several financial industry companies to provide marketing services.

With a Masters Degree in Business Administration from Arizona State University (ASU), she has served on the faculty of the University of Phoenix. She has received numerous awards including Top 50 Woman-Owned Businesses-Arizona, Top 100 Small Businesses-Arizona by DiverstiyBusiness.com; Outstanding Alumni Service Award by the ASU Alumni Association; nominee for Entrepreneur of the Year Award in Arizona, sponsored by Inc. Magazine and Ernst and Young; Top 50 Women Business Owners in Arizona by Today's Arizona Woman Success Magazine; and the Arizona State University Young Alumni Achievement Award.

Nicolette also applies new information, ideas and challenges to marketing strategy on the company blog, MyMarketingInsights.com.

Dennis Koepke, Vice President

Dennis is responsible for LemmonTree's web design, web maintenance, e-marketing, market research, strategic planning and MCIF database consulting services. He is on the faculty of the Credit Union Marketing University. He consults with clients on MCIF analysis, focus groups, profitability studies and satisfaction surveys. Denny also conducts strategic planning for clients and provides organizational assessments and other management consulting and training services. He is a certified MCIF Software consultant. Denny can be found improving client websites, broadcasting promotional e-cards and e-newsletters and analyzing "the numbers" for a variety of market research projects.

He received his Bachelors Degree from Arizona State University and a Masters in Management from Florida Institute of Technology. Denny joined LemmonTree in 1999 after retiring as a Lieutenant Colonel from the U.S. Army.

"Nicolette and her firm has been a wonderful partnership for our credit union. They understand and embrace the unique credit union proposition to members and non-members. We would definitely be less successful without the close relationship."

Robb Scott, President/CEO, Deer Valley Credit Union, Arizona

LTE Team

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