Credit Union Marketing University
Offered twice a year, Credit Union Marketing University (CUMU) is a week-long course with two tracks of learning designed specifically for marketing professionals
| Track I - Strategic Marketing Planning for Increasing Credit Union ROA |
- Focuses on the understanding of the strategic marketing planning and is a requirement for attending Track Two.
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| Track II - Managing Marketing Performance to Enhance Credit Union Performance & ROA |
- Drills down to the implementation aspects of a marketing plan and the development of effective marketing promotions with an emphasis on the impact on Asset Liability Management.
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Each track is a hands-on, academic program (not a conference with speakers) that helps marketing professionals or senior managers responsible for marketing learn how to:
- Build a true strategic marketing plan that supports the credit union's strategic plan and annual goals
- Determine the number of products needed to recover the marketing costs of a promotion (break-even) as well as the return on investment (ROI) of marketing dollars when the promotion is completed
- Prepare a well-thought out marketing promotion, with strategic rationale, that encompasses the theme, timeline, promotion elements, and the estimated number of accounts to recover the marketing expenditure
- Present a marketing plan to the senior management team with the confidence that they will support it because of its strategic perspective, member orientation, and use of financial models to explain and project costs and anticipated returns
For additional information, visit www.cuMarketingUniversity.com
Webinars
Periodically through the year, the faculty hosts free webinars on current topics addressed in the CUMU tracks. To review past webinars or check for the next scheduled webinar, click here.
"For me, the most valuable thing about the Credit Union Marketing University was the set of tools that CU Marketing University teaches you to use to each your CUs marketing goals.
I would recommend the Credit Union Marketing University because it is the best place to learn the skills you need to develop a first rate marketing department for your CU."
- Laura Sorensen, VP Marketing, Sagelink Credit Union, Track One '07, Track Two '08.
"For me, the most valuable thing about the Credit Union Marketing University was the interaction with other marketing professionals from other Credit Unions, all representing a variety of differing internal and external factors that influence their marketing decisions. CU Marketing University provided a great framework by which to exchange ideas that impact marketing decisions as they relate to Credit Union business decisions.
I would recommend the Credit Union Marketing University because it's important for a marketer to step out their immediate environment and stretch their mind with new challenges they have yet to face. CU Marketing University fosters this environment with real world marketing challenges for students by encouraging team collaboration."
- Ken Bloomfield, Marketing Manager, Harborstone Credit Union, Track One '08 |
