If you are considering outsourcing your marketing function, turn to the "virtual marketing team" at LemmonTree Marketing Group. We have been providing full-service marketing, research and training solutions to clients as their virtual marketing department from the days we opened the doors!
Outsourcing, whether the entire marketing function or merely specific projects, allows the credit union management team to focus on achieving their goals, knowing that quality professionals are taking care of their marketing foundation.
To build business with your members, marketing must be consistent and frequent, so we find creative solutions to reach your members in the most effective way.
Virtual Marketing Department
Working with your marketing team, we can provide the support for a variety of marketing needs. Below is a list of some of the main areas that we assist our clients in getting projects completed with a focus on achieving the Credit Union's corporate goals:
Brand Image
Promotional Campaigns
Targeted and Matrix-Style Direct Mail
Advertising
Public Relations
E-marketing, Web Site Graphics & Web Updates
Special Projects
Retail Brochures
Quarterly/Monthly Newsletters and Statement Stuffers
To view a "taste" of our work, visit:
Portfolio
Success Stories
LemmonTree Online Games
Brand Image - Design of an overall, consistent brand identity that covers any marketing pieces that the member sees including brochures, newsletters, direct mail, web site and retailing lobbies. From logo design and positioning statements, to the branding concepts across all member communications, LemmonTree designers develop a seamless corporate image for easier identification by members and prospective members.
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Promotional Campaigns - Depending on the type of campaign, whether a new product introduction or a quarterly promotion of products, LemmonTree can present a plan. From providing themes and copy points for the campaign to a proposed budget to guide management team decisions for moving forward, some of the details we can develop are:
- Branding suggestions or themes as well as incentives for the management team to consider
- Direct mail cost for mailing to a targeted market within the membership or to prospect lists
- Media plan to maximize budget for cable, radio and newspaper
- Timeline/Schedule for all elements of the campaign
Often the design and production of full-scale promotions includes direct mail, statement stuffers, lobby posters, web banners, landing pages, e-marketing, and incentives.
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Targeted and Matrix-Style Direct Mail - Complete management from profiling to design to printing and mailing are available whether using MCIF or purchasing mailing lists. LemmonTree has developed a variety of ongoing programs that enable your credit union to stay in touch with the most likely member households to build deeper relationships.
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Advertising - Depending on your budget and needs, we can start with a media plan from our media buying experts. Next, we develop the creative for newspaper, radio and television ads. And then, we place the ads and watch over the media invoices to ensure that you receive all the spots and that the correct ads were run.
View examples of our work - Television, Radio, Newspaper
View "Making the TV Commercial" PowerPoint!
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Public Relations & Special Events - For gaining more visibility in the community, public relations efforts gain credibility for your credit union. LemmonTree can assist in writing press releases with fact sheets, distribute them to editors via email, fax and mail, as well as follow up regarding placement of stories..
Special events, like grand openings, branch openings, and anniversary celebrations are all projects that LemmonTree has helped numerous clients with planning, coordination and scheduling of all the elements. From the invitations to dignitaries, to writing the script for CEOs and Board chairmen, to scheduling the photographer and directing the group photos…it’s always good to have a team behind the scenes to make sure everything goes off without a hitch.
View the Dover Federal Corporate Center Grand Opening
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E-marketing, Web Site Graphics & Web Updates - For consistent e-marketing, we offer a service for monthly promotional message sent to members using e-services from addresses provided by credit union. Included are e-newsletters and e-card blasting, house the most current database of your e-mail addresses from member, and provide tracking of each blast. In addition, we design web sites, as well as web banners and landing pages in coordination with your ISP or IT department. For more information,
click here.
Other ways that we assist clients are:
- Targeted E-Marketing - MCIF profiles and tracking
- Youth Online Games - Customized and branded for your credit union
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Special Projects - There are always many ways that LemmonTree can be of help in executing special projects. We provide custom solutions for a variety of needs such as:
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Retail Brochures - To present products and services, LemmonTree can develop branded brochures providing design, copy, and production as well as printing.
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Quarterly/Monthly Newsletters and Statement Stuffers - we will coordinate the entire process including developing the e-newsletter and broadcasting it on a regular basis. Starting with a suggested topic list, the production, we will write the copy, design the layout, add stock photography or other graphics and, after your approval, send it to the printer.
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