YOUTH PROGRAM DEVELOPMENT

On Reaching & Engaging Young Members & Their Parents

Research has shown that children today control billions of dollars in spending money. Young adults are choosing their primary financial institution by the age of 24, mostly influenced by parents. Attracting young members today will provide a better defense against the competition tomorrow.

Financial education is important for teens and young adults. Using youth programs helps parents to establish a financial relationship for their children. Click here to email us for more information, or call 480.967.1405.

Ways to Market To Youth:

Attract young people, and their parents, to the credit union by offering a variety of opportunities with financial services.
Financial and life tips to help your teen members manage their money. Includes a Custom Microsite and Booklets.
Interactive games that engage and create "stickiness!"
The transition to teen years (13- 17 years old) is key to keeping young members active with your credit union. Includes a Checking/Debit Card program, Financial Education about student loans, credit cards and auto loans and more!
To attract young adults into your credit union, a "financial starter package" helps to make it easy for them to open their 'first' accounts at the credit union.
A variety of other pieces, both printed, electronic and web.

More Information

about Youth Programs...

Children's Program: Targets children in the 0-12 age bracket. Build a strong relationship with younger individuals, lay the foundation for future borrowing & saving needs. Includes:

  • Name and theme of program
  • Initial trademark research of name(s)
  • Development of procedures for internal staff including tracking of accounts (via core system)
  • Marketing recommendations for introduction, social media and public relations ideas for membership awareness

Youth Online Games: Designed to keep your young members (and even adults) on YOUR web site longer for interactive fun, keep them on your site and they'll be even more entertained! Designed with different ages of children and young people in mind, our web site games can be purchased separately or as a package. We then upload the games to your website, your microsite or provide the files so that you can upload them. Games can include:

Young Adult Program: Targets those 13-17 years old during the years they begin to "take charge" of their finances. Includes:

  • Name and theme of program
  • Development of procedures for internal staff including tracking of accounts (via core system)
  • Handbook with outline for key elements of the program and example budget
  • Initial trademark research of name(s)
  • Marketing recommendations for introduction, social media and public relations ideas for membership awareness

“Getting Started” Microsite: Customized with your logo, branding and other features. Can include videos, Youth Online Games, teen polls and links to other online social sites.

“Getting Started” Booklet: A great handout about the account opening process and a useful tool for parents to talk about money with their kids

Financial Starter Package: The key is to relate how your credit union can serve young adults. Focuses on how Products and Services can be wrapped together and information provided for financial education. Will include:

  • Consulting
  • Name and Theme of program
  • Products/Services of program

Any or all of these materials can be included:

  • Character Illustrations
  • Newsletter Template(s)
  • Birthday Card Design
  • Incentive Postcard Design
  • Posters
  • Web Page; full Landing Page or Mobile
  • Web Banners
  • Inlighten /Lobby TV screen ads
  • Debit Card Design

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